Blogging

4 Crucial Do’s & Don’ts for Running Your Company’s Blog

Written by Peter Minkoff

Having a blog is the best thing for a company as a way to communicate with clients. Reach new customers, publish quality content and advertise your products. However, blogs are under a lot of scrutinies nowadays and you need to be careful what you’re publishing on your blog.

Therefore, here is a couple of do’s and don’ts you need to keep in mind when you’re running a blog for your company.

    Give people content

In the world of blogging, just like in the world of corporate websites altogether, it’s all about the content. If you’re not providing it, you may as well shut your blog down. A blog is more than a simple marketing device. It’s a way to show you’re not just selling products and providing services. That’s why you need to focus on the content more than anything else.

One of the things to do is telling a personal story. This will set you apart from big faceless multinational companies and make you more competitive in your own area. This way, you’ll reach new clients and become visible in the years to come as well.

    Don’t lie

Unfortunately, lots of people have a tendency to overestimate themselves. Their companies and their blogs aren’t actually true. This isn’t bad just for their business and themselves personally, but for the world of blogging in general. Once too many companies start publishing fabricated things instead of something original, people are going to stop trusting corporate blogs altogether.

Therefore, you need to stick to facts and publish only content based on facts, statistics, case studies and certified data. Don’t make things up just to make yourself look good and sell more products. It’s just too risky and you can jeopardize your reputation quicker than you can imagine.

    Don’t do everything on your own

While relying on original content is quite all right, insisting on doing everything on your own isn’t. Unless you’re a marketing wiz, of course, and know how to bring thousands of visitors to your website. Therefore, you need to consider asking others for help and taking their suggestions into consideration. Form a team of experts who’ll do nothing else but run the blog. You should write fresh content, reach new people and communicate with others.

For instance, you can talk to other small business owners and see how they’re running their blogs. Also, you might want to consider looking into useful media monitoring tools provided by companies specializing in content consulting. They will assist you in making your content better and more interesting. They can help you run your social media profiles more adequately and successfully. Investigating their services might be one of the best ways to take your blog to a new level.

    Keep reaching more and more people

A good corporate blog is supposed to increase your income in the long run. The only way to do so is reaching more and more people year after year. This may sound easy and simple at first, but it’s actually quite a hard task to accomplish. That’s why you need a sustainable long-term plan.

First, you have to start providing interesting and informative content that has to do something with your line of work. Then, connect with your supporters and find a way to turn them from readers and followers into paying clients. Now it’s time to branch out and start reaching more people who are already in touch with those supporting you. After that, all you need to do is keep repeating these steps and following the same rules. Ultimately, if you manage to do that and increase the number of your email subscribers, you’ll be on the road to success in no time.

In order to make your blog even more successful, you should use visual aids – photos, graphs, videos, etc. – as well as offer your own personal opinion from time to time. On the other hand, what you should definitely not do is write long posts and bore your readers with something only you find interesting.

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Peter Minkoff

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